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Coca Wine

Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising

Aymon De Lestrange
Not only did coca wine inspire the launch of Coca-Cola, it also anticipated the American product in its use of innovative advertising, employing the top writers and artists of the day. This highly illustrated history explains how a Corsican chemist harnessed the coca plant in Vin Mariani and traces the promotion and consumption of the product until anti-drug laws ensured its demise in the early 20th century. 
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RRP £25.00

sale price £4.99 now £9.99

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Product information:
  • Publisher: Park Street
  • Year: 2018
  • Format: Paperback
  • Pages: 256pp
  • Illustrated: Yes
  • Dimensions: 254x203mm
  • ISBN: 9781620557846
  • Condition: New
  • Weight: 0.8kg
Product code:
519671
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