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The Influential Mind

What the Brain Reveals About Our Power to Change Others

Tali Sharot
Sometimes a badly informed loudmouth can be more persuasive than the most cogent expert on any given subject. Cognitive neuroscientist Sharot explains the psychology of persuasion, and why many of our instinctive behaviours and beliefs are counterproductive.
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Product information:
  • Publisher: Abacus
  • Year: 2018
  • Format: Paperback
  • Pages: 256pp
  • Illustrated: Yes
  • Dimensions: 195x125mm
  • ISBN: 9780349140636
  • Condition: New
  • Weight: 0.2kg
Product code:
514330
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