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The Runaway Species

How Human Creativity Remakes the World

Anthony Brandt , David Eagleman
In this exploration of humans’ unique drive to innovate, a neuroscientist and a composer discuss how new ideas are generated by our brains’ ‘creative software’. After analysing examples of inventiveness, from Picasso’s portraits to lunar travel, they demonstrate the important role of schools and businesses in fostering creativity by encouraging the bending, breaking and blending of existing ideas.
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RRP £14.99

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Product information:
  • Publisher: Canongate
  • Year: 2017
  • Format: Paperback
  • Pages: 304pp
  • Illustrated: Yes
  • Dimensions: 210x150mm
  • ISBN: 9780857862075
  • Condition: New
  • Weight: 0.6kg
Product code:
516238
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